An electronic press kit (EPK) is a short document that gives bookers, press and brands everything they need to say yes. Musicians use one to get shows and press; creators use a media kit to land brand deals. Clear and current beats fancy.
The one-sheet
Name, a one-line tagline, a strong photo, a short bio, quick facts, highlights and contact info, all on one page. Many people read only this page.
Bios in three lengths
Short (about 50 words), medium (about 150) and long (about 300), so editors can copy the one that fits.
Photos
A few high-quality, current photos in landscape and portrait, with a link to download full size.
Music, video and press
Your best 2 to 4 tracks or videos, plus any press quotes or features with links.
Shows or collaborations
Upcoming and notable past shows for musicians; past brand partnerships and results for creators.
Audience numbers
Only share numbers you can back up, and note the date. Honest, dated numbers build trust.
Contact and tech
Booking or business contact, and for musicians, stage and tech notes.
Checklist
- ☐ One-sheet with photo, bio and contact
- ☐ Short, medium and long bios
- ☐ Current photos with download link
- ☐ Top tracks or videos
- ☐ Press quotes and features
- ☐ Shows or past collaborations
- ☐ Audience numbers you can verify, with a date
- ☐ Contact info on every page
- ☐ Exported as a PDF with a clear file name