How to use it
- Pick your traffic number. If you only know total attendance, choose attendance and guess what share of people will walk down your aisle. If you have a foot-traffic guess for your table, use that directly.
- Set days, conversion and items per sale. 2-4% of passers-by buying is a common starting guess; first shows and back-corner tables are often lower. Use your own past numbers when you have them.
- Add each product. Enter price, what one unit costs you, a popularity weight and how many you already have.
- Set a safety buffer. 20% is a reasonable default so a hit design doesn't sell out on day one.
- Read the table. "Bring" is the suggested count; "Print / order" is what you still need beyond current stock, with its cost. Your list saves in this browser only.
Honest note: these are rough estimates. Sales at the same show can double or halve from year to year, and new sellers often sell less than they expect. Order conservatively for items that won't carry over, and track real sales so your next plan is better.
FAQ
How many prints should I bring to my first artist alley?
Start from traffic: people passing your table, times the share who buy (often a few percent), times show days and items per sale. Split that total across your products by how popular you expect each to be, then add a safety buffer. This planner does that math; treat the result as a starting point, not a promise.
What conversion rate should I use?
Many sellers plan with roughly 2-4% of people who pass the table buying something, but it swings a lot with the show, your table spot, prices and how well your art fits the crowd. If you have sales from a past show, divide buyers by your best traffic guess and use that instead.
Why add a safety buffer?
Popular designs can sell out on day one, and running out costs you sales. A 15-30% buffer covers good surprises. Leftover stickers and prints usually carry over to the next show, so a small overstock is often cheaper than selling out early.
How do I set the sales share for each product?
Give each product a popularity weight. The weights don't need to add up to 100; the planner turns them into shares. Use past sales if you have them; otherwise give cheaper impulse items like stickers a bigger weight than large prints.
Is this accurate?
No calculator can predict show sales. Attendance numbers, weather, table location and trends all change results, and estimates can be off by half or more. Use it to plan a sensible order size, then track real sales at the show and adjust next time.